Which one do you think is best for a business? Here are some pros and cons.

Advantages of Facebook Pages:
- Facebook pages let you measure your traffic.
- ability to add new applications like Youtube Box, Flickr, Twitter feeds to your page (For Facebook group, you don’t have that many options.)
- When your fans take action on your page, their actions will be documented on the news feeds of their personal pages. Their friends could see the news feeds and check out your business page.
- Fan pages stand out on profiles, whereas group pages get lost in the mix.
- Unlimited news/updates to fans (Facebook groups are limited to 1000-1500 per message.)

Advantages of Facebook Groups:
- Easier to find by Facebook users. Facebook groups are searable by keywords. (For Facebook pages, people will have to type in the business name in order to find.)
- Facebook Groups has the “Officers” section whereas the section is not available on Facebook Pages.

Facebook Business Page vs A Group

Anything else you guys can think of? This post is more of a conversation starter than anything else – I’d be interested to hear what has worked out there in reader-land.

Related articles by Zemanta

• How To Get More Clients & Increase Sales Right Now! (dmiracle.com)
• What is the best way for a small business to utilize Facebook? (insights-group.com)
• Open Thread Wednesday! (profhacker.com)
• Sprout Facebook Fan Pages (AreWeConnected.com)